Gnome on the roam


The concept was packaging a mushroom watering spike with a fictitious gnome to create a collectible item that could be purchased at mushroom festivals across North America. The mushroom was the tangible product in this series of five collectibles, the fictitious gnome was included to further add a whimsical flair to the item. Gnomes were paired with the fungi since these fairy tale creatures are often projected as being mischievous, which facilitated the story line, and they are often caught napping under a mushroom.