Fraser Canyon


The Fraser Canyon is known for its history, topography, and scenic wilderness. It is the hidden gem

of the BC interior and is often bypassed in favour of the quicker Coquihalla Highway. The main logo 

is based on the merging of the Fraser and the Thompson Rivers in Lytton, BC. This is significant

as this merging is only one of ten major river confluences from around the world. Other elements that are

in the logo are the wood grain pattern which represents the rugged wilderness and draws reference to a 

white wall tire which harkens back to a time when family road trips were far more common than they are today.